(00) INDEX

ETCH STUDIO — LISBON, PT

Brand, product and web for teams who care about the last 5%.

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(00) INDEX

ETCH STUDIO — LISBON, PT

Brand, product and web for teams who care about the last 5%.

©2026

(00) INDEX

ETCH STUDIO — LISBON, PT

Brand, product and web for teams who care about the last 5%.

©2026

ENGINEERING · 14 OCT 2026 · 6 MIN READ

Why we prototype in code before we polish in Figma

Theo Lindqvist

By Theo Lindqvist, Head of Engineering

Why we prototype in code before we polish in Figma

Static frames hide the questions that matter most: how a screen loads, waits, fails and moves. So on most projects, the first thing we design is a working prototype.

The gap a static frame can’t show

A Figma frame is a perfect moment. Real software is never in one. Data arrives late, lists run long, names overflow and a button gets pressed twice. On the Northwind Labs dashboard, our first review in Figma went smoothly. The first review in the browser surfaced eleven problems in twenty minutes, nine of them about timing and empty states.

None of those problems were visual. They were behavioural, and a frame has no way to show behaviour. A prototype does, even an ugly one.

What we build in week one

In the first sprint we ship a thin, working slice: real routes, real components from our starter kit, and data from a fixture file shaped like the client’s API. It runs on a preview URL from day three. Clients click through it on their own devices and send us screenshots, which tells us more than any presentation.

We keep the styling deliberately plain. Grey boxes, one typeface, system spacing. The goal is to argue about flow, hierarchy and speed while those things are still cheap to change. Motion stays basic too; we tune it later with the curves from Timing curves that feel calm, not clever.

“A frame shows what a screen looks like. A prototype shows what it is like to use.”

Where Figma comes back in

Figma is still where the polish happens. Once the prototype has settled the structure, Amara and Ines pull screenshots of the working build into Figma and design over the top of them. Type, colour, imagery and motion get refined against layouts we already know hold up with real content.

Those decisions flow back into code as tokens, not redlines. Engineering never rebuilds a screen from a picture; it updates variables in a system that already runs.


Grey boxes first, surfaces later


What it costs, and what it saves

Prototyping first adds about four days to the start of a project. On our last six launches it removed an average of two and a half weeks of late changes, mostly in data-heavy screens. Clients also sign off faster, because they approve something they have already used.

It isn’t right for every brief. A brand site with three pages and no data rarely needs it. For products people open every day, we would rather find the awkward parts in week one than in week ten. If that sounds like your next build, tell us about it.

Theo Lindqvist

WRITTEN BY

Theo Lindqvist

Head of Engineering. Theo has shipped front ends for fintech, health and audio products since 2012 and still writes the first prototype on most projects.

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(13) CONTACT

Have something in mind?

Studio notes, once a month

Essays, work in progress and the odd open role. No spam.

LISBON — 14:02 WET

©2026 ETCH STUDIO

etch

(13) CONTACT

Have something in mind?

Studio notes, once a month

Essays, work in progress and the odd open role. No spam.

LISBON — 14:02 WET

©2026 ETCH STUDIO

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